SMP Mortgage Management

a case study

Red Fox New Media - an ally in your digital marketing strategy

Financial services

WordPress website

SMP Mortgage Management in Worcester is a well established Mortgage & Protection Broker. They had ideas for a new website and commissioned Red Fox New Media to make these a reality. After a preliminary meeting we presented a proposal for the new site including a new logo and colour scheme based on the owners preferences.

The website includes dedicated pages for each offering that the company provides. The main visual elements of these were based on flat artwork provided by and industry body that the client is a member of. The client suggested that these be used as is. However, this presented a few issues; the colour scheme of clashed with that of the site, text as an image is pointless in terms of SEO and finally flat art won’t be responsive and adapt to suit the varying screen dimensions of the devices that customers use. We recreated the flat art as responsive HTML in the new SMP corporate colours along with indexable text, the same images as the original flat art we sourced from picture libraries.

The website also features a reviews section with the facility for customers to leave new ones that can be approved by the client for display on the site. A sticky menu that always remains on the screen but shrinks on scroll. Extensive GDPR compliant Privacy and Cookie Policy implementation. A contact form with scrollable/zoomable location map.

www.smp-mortgages.co.uk

SMP Mortgage Management was last modified: August 4th, 2022 by Charlie Wilder

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