LeasePlan Women's Artic Challenge

promoting gender diversity

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LeasePlan UK, a branch of one of the world’s leading vehicle leasing companies, realised a vision in promoting gender diversity in the workplace by sending 15 of its female employees to Baffin Island in the Arctic Circle to trek from one side of the island to the other. No mean feat that has thwarted many similar attempts by numerous other male dominated expeditions. Raises the attitude of if I, or they, can do that then I can do practically anything!

The website was built to allow the participants to blog their progress through their training and the expedition itself. These blog posts are sortable in a variety of ways giving rise to different sections making up the articles within; individual blog posts, all blog posts, participant biogs and an expedition diary. The ability to include images and video as required was also important as was an image gallery.

This website was developed by Red Fox New Media in unison with our working partner Influential Marketing.

LeasePlan Arctic Challenge was last modified: January 31st, 2019 by Charlie Wilder

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