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Holiday Cottage SEO Challenge
A WordPress website
Built to a budget to replace an outdated website, now offering a responsive design, working effectively on mobile devices and regular PC monitors alike. Incorporating various features such as cookie acceptance, social media sharing buttons, Google Analytics, a booking calendar and enquiry form, location map as well as image galleries.
The WordPress Content Management System (CMS) allows the business owner to update the site and booking calendar at their convenience.
Being in the competitive local holiday lettings market, with customers tending to use the the Internet and search engines to find properties, search engine optimisation (SEO) was an important consideration. The target was to achieve page one ranking in Google via organic listing (rather than a paid Ad-Words listing) within 6 months for the term ‘holiday cottage ledbury’. Additionally adding the property to Google Maps with some additional data means that the property is shown on map searches as well.